How to Create Viral Content That Generation Z Will Love

Generation Z (Gen Z) is the first generation to grow up with the internet and social media. They are the first to be born into a world where they can instantly connect with anyone, anywhere, at any time.

If you want to reach Generation Z, you need to understand how they communicate, how they think, and how they want to be communicated to. You need to create content that they will want to share with their friends, and that their friends will be interested in sharing with their own friends. You also need to make sure that your content is relevant to them, and not just to their parents.


“I don’t want to sound like a broken record, but I think Generation Z is going to be the most important generation in the history of the world. “

– Bill Gates

When I was a kid, I always wanted to be a rock star. I wanted to play guitar and sing in front of thousands of people. When I was in high school, I was lucky enough to get a part-time job at a local music store. I worked there for a few years, and I learned a lot about the music industry. One of the things I learned was that there is no such thing as a “rock star.” A rock star is just a person who has a lot of fans. A rock band is a group of people who play music together. And a rock concert is a place where people come together to listen to music and have a good time. If you think about it, that’s exactly what Generation Z wants. They want to connect with other people, and they want the people they connect with to have a great time. That’s why Generation Z likes to share content on social media, and it’s also why they like to watch videos on YouTube. They like to share the things they love, and the things that make them happy, with the people that they care about. They don’t care if those people are their friends or not. They just care that those people care about them. And that’s what it’s all about, isn’t it? It’s about connecting with people who care about you, and sharing the things you care about with them. It’s a simple concept, but it’s a powerful one. Generation Z has grown up in a world that is very different from the world their parents grew up in. They have grown up with social media and the internet, and as a result, they have a very different relationship with the world around them than their parents did. They communicate differently, they think differently, and most importantly, they want different things out of life. In this book, we are going to explore how Generation Z communicates, why they share content, and what they want out of their lives. We are also going to take a look at the Generation Z mindset, and see how that affects the way they communicate and share content. Finally, we will look at how you can create content for Generation Z that will resonate with them and get them to share it with their social networks. Let’s get started!

Generation Z: The First Generation to Grow Up with the Internet and Social Media

1. Generation Z was born in the late 1990s and early 2000s. They were the first children born into the world of the internet. They grew up with smartphones, tablets, and other internet-connected devices. As a result of growing up in this world, Generation Z doesn’t have the same relationship with their parents that previous generations did. Their parents were born before the internet was a part of their everyday lives, so they didn’t grow up in the same world as Generation Z. They didn’t know what it was like to communicate with people all over the world in real time, or to be able to instantly share their thoughts and feelings with anyone they wanted to share them with. They also didn’t have access to the internet or social media until they were much older than Generation Z does now. Because of this, the relationship between Generation Z and their parents is different than it was for previous generations.

2. Gen Z is also known as the “iGeneration” because they were born after the introduction of the iPhone in 2007.

3. The iGeneration is also sometimes referred to as the Millennial Generation because they grew up during a time when many of their parents were in their 20s and 30s, and many of them were still in their teens and 20s when they were growing up. This means that many of the parents of Generation Z are in their 50s and 60s now, and some of them are even in their 70s and 80s.

4. In addition to being the first generation to grow up with the internet and social media technology, they are also the first Generation Z to be born into a world where technology is an integral part of every aspect of their life. They are the first people in the world to have smartphones and tablets in their pockets at all times, and to have social media accounts on their phones and tablets. This has had a profound effect on how they communicate, how they think, and how they relate to the people around them.

If you look at a map of the United States, you will see that the states in the middle of the country are older than the states on the coasts. This is because most of the people who live in the older states grew up before the invention of the automobile, and before the widespread use of the telephone and the radio. This meant that they had to walk or ride a horse to get from one place to another. They had to travel by train or boat to get to their jobs, and when they got home, they had no way to stay in touch with their friends and family. The people who lived on the coast, on the other hand, had the luxury of being able to drive to work, and then drive home at the end of the day. They could also use the telephone to talk to their friends, and listen to the radio to hear what was going on in the rest of the world. This gave them a different perspective on the world, and a different way of relating to it, than the people living in the center of the U.S. As you can imagine, this had a big impact on the way that people communicated with each other. It also had an impact on how people thought about the world and their place in it. This was especially true for people who grew up on the east coast. Because they had access to a telephone and a radio, they were able to listen to news reports about what was happening in other countries, and they were also able to hear about the events that were happening in their own country. This allowed them to form their own opinions about things that were going on around them, and helped them to develop a sense of pride in their country and their culture. In contrast, people on the west coast were less likely to be exposed to the news, and were more likely to rely on what they heard on the radio or read in the newspapers to get their news. This had the effect of limiting their understanding of what was really going on outside of their own borders, and it also had a negative effect on their sense of national pride.

5. Because of the differences in how people grew up, and because of the different ways in which they communicated and shared content, there is a big difference in the way in which Generation Z relates to the world compared to their parents and grandparents. For example, when Generation Z grows up, they don’t have to go to school to learn how to read, write, and do math. They can learn all of these things on their own, without the help of a teacher. They don’t need to know how to use a typewriter or a word processor, because they can use a smartphone or a tablet to do all of that for them. Generation Z also doesn’t learn about history the same way that their parents did. Instead of learning about the history of their country, they learn about it by watching movies, reading books, and listening to music. They learn about other countries and cultures by watching TV shows and movies, and by reading books and magazines. They aren’t taught about history in school, but they are taught about it through the media that they watch, read, or listen to. This also means that Generation Z doesn’t spend a lot of time learning about their own culture. Instead, they spend most of their time in school learning about other cultures and other countries. This isn’t necessarily a bad thing, but it does mean that they aren’t as familiar with their own history and culture as previous generations were. This makes it harder for them to understand how their country came to be, and why it is the way it is today. It can also make it harder to understand what it means to be an American, or a Canadian, or an Australian, or any of the other countries that make up the world we live in today.

How to Write a Tribute Speech No One Will Forget

how to write a tribute

How to Write a Tribute Speech No One Will Forget

Over the course of our lives, we are sometimes challenged to tackle a tribute speech, thanking someone for their contribution or help, or for making our lives better by just being the way they are. So, what is the first thing you need to know about how to write a tribute? A tribute speech is a commemorative speech that demonstrates gratitude, admiration, and respect to a person, group, or institution. The main purpose of a tribute speech is lauding the person you dedicate it to. Normally, a tribute features a warm, celebrated, and heartfelt atmosphere as well as a respectful attitude and high reverence to its subject.

how to write a tribute speech

A tribute speech is given at funerals, reunions, anniversaries, and memorial services. You can deliver it to a friend, colleague, relative, or your loved one, such as mom, dad, brother, and spouse. Most frequently, a tribute is given to a deceased person, but can also be addressed to a living one.

Steps to Write a Tribute Speech

  1. Do some research into the background of the event where you will be giving your speech. Find out who exactly it’s dedicated to and what it’s aimed at.
  2. Get to know your audience. In order to make your tribute appealing and touching, it’s important to understand who will make up the audience and what they are going to expect from your speech. Consider their age, occupation, and relation to the subject of the tribute.
    When googling “How to write a memorial tribute,” you will most likely stumble on some recommendations like getting information about the audience from the person who invited you to give a speech. This is a pretty useful tip. You may ask them to provide some brief info on some your listeners to be ultimately confident about what you are to write.
  3. Now, choose the topic of your speech. Most commonly, it’s already chosen as part of the occasion, but if this is not the case with your tribute, then you are free to give way to your creativity. So, take some time to come up with a relevant topic that will make your tribute sound consistent and wholehearted.
  4. Think of the material you can include in your speech that will enhance the depth of your topic and dress it up a little bit. It may be some great story from the person’s life, pictures, quotations, or some bright memories you share with them.
  5. Now we’ve come closer to the structure of your speech. Begin your tribute with expressing your relation to the subject. Tell the audience how you two met, what kind of a relationship you had (or have), and focus on some highlights of your relationship.
  6. Expand on the personality of the subject. Elaborate on their temper, and some remarkable traits in the context of your relationship. Mention how that person impacted your life and what important lessons they taught you.
  7. Dwell on the subject’s major achievements (so far). Recount their milestones, something that inspired you the most and changed your life for the better. You can also mention some good things they have done (or did, which applies to how to write a tribute speech to a dead person), like charity, taking care of the disabled, etc.
  8. Include the most notable memories you share with that person. Tell the audience about some bright experiences you went through, some precious and memorable moments you had, or anything that made you two involved and close.
  • Be open and sincere. Make no bones about writing from the bottom of your heart and stay candid throughout your speech.
  • Be emotional. Go hard on emotive language, as this signifies your affection to the subject.
  • Be careful not mention negative things about the person. This is especially important to note if you are looking for how to write a funeral tribute. Neither should you focus on some unpleasant experiences you had. Remember that you’re writing a tribute, not a biography that includes everything about the subject.
  • Keep in mind that you shouldn’t exaggerate the subject’s personality or overestimate their input in your life as well as the lives of other people. Moreover, this will make your tribute sound rather glib and fake.
  • Be humorous. Use anecdotes relating to the subject’s life and add some fun to the stories you are to include in the speech. However, try to make your humor balanced, and avoid going too far with the amusement in your tribute.

Help with Writing an Unforgettable Eulogy

If you’re looking for examples of eulogies, read on. But if you’re overwhelmed right now and you could use support in crafting a beautiful eulogy, or if you’d just like someone to help you write a tribute that is as special as your loved one, take a look at SpeechForm. They’ve combined technology with years of speech-crafting expertise to create high quality, affordable eulogy templates that will serve to guide your writing, with tips and prompts on where to personalize. Or if you prefer, you can work directly with their professional speech writing team to craft a bespoke remembrance. One thing we love is that they even help with your delivery, highlighting words and phrases to emphasize while you are speaking. Use code My21Farewelling to save 10% off.

One of the simplest ways to write a eulogy is to review a eulogy speech example that matches your own preferred tone and style. What makes a eulogy unique is the unique details you’ll share about the person themselves, which is why it’s essential to customize your eulogy to honor and celebrate the personality of your loved one.

You may want to start with our primer on how to write a eulogy. Then, use the following outline and eulogy examples to create a strong speech that communicates the message you want to share about the person who meant so much to you.

Eulogy Sample Outline

Using a eulogy sample outline is a proven way to create a great speech. Remember those Mad Libs books from your childhood? This process is similar: follow the outline and plug in the personal details applicable to your loved one.

These eulogy samples help you overcome writer’s block and keep you focused on the details that matter most. Aim to cap the eulogy at a maximum of 10 minutes total. The simplest eulogy outline can be broken down into three parts, so you’ll need to consider how much time to spend on each section:

  • First Section – Introduction: In the opening section, you need to cover a few basic pieces of information before moving onto the main section of the eulogy.
    • Set the tone by beginning with a poem, quote, or scripture that was meaningful to the person.
    • Names they were known by, including nicknames and maiden names.
    • Cause of death (an optional detail).
    • A brief insight into your relationship with the individual.
    • Accomplishments
    • Major life events
    • Stories or fond memories
    • How the person affected others
    • Childhood years
    • Travel adventures
    • Marriage and children
    • Any other thoughts you want to share about the person
    • A final take away from your theme
    • How you want family and friends to remember the individual
    • What the person would want you to remember them for
    • Quote, scripture, or song lyric
    • Thank attendees for participating

    Eulogy Examples for a Friend

    I can’t imagine how empty it will feel to spend time on the basketball court without Jim by my side. Our relationship was built with a basketball in hand, and evolved to share many family gatherings and other activities together over the years. With his passing, Jim is leaving behind a legacy of kindness, compassion, and generosity.

    Jim shared good humor and a big smile with everyone he met. Even though people often cursed at his practical jokes, he was an integral part of creating a solid foundation of friendship in our group. When times were difficult, he could always put a smile on my face. He held his head high until the end, showing what it looks like to finish strong.

    Eulogy Examples for Your Father

    Writing a eulogy for your dad may be really tough. How do you memorialize your hero amid grief and emotion? We hope these tips and the example below will help you in your process.

    My dad was my hero. He could make every person feel like they were the most important person in the world. Growing up, I knew that I could always ask Dad for help – and he would be willing to drop anything to lend a hand. He was a rock of stability in my childhood and a source of strength for our whole family.

    My father was a man who infused fun into the most mundane tasks. I remember how he would turn our bedtime routine into an adventure that included highlights from our favorite storybooks. He was a kind and thoughtful person. Every night at the dinner table, he encouraged us to talk about the things we were grateful for, and always had yummy treats for us kids hidden in the back of the pantry. I will miss you, Dad, and I’ll always hold onto the amazing memories we shared together.

    Eulogy Examples for Your Mother

    How can you ever do justice to a eulogy for your beloved mother – the woman who was always there with love and guidance through the ups and downs, the celebrations and challenging moments of your life? Here are a few tips for writing a eulogy for your mother:

    Heartfelt In Memory Quotes

    You will never stop thinking about them, missing them, and loving them. It will just be a different kind of love. It will be one that can transcend this life and reach them wherever they are in heaven.

    But their loss will leave you with a lighter heart when you know that you have made the best kind of memories with them, and you know that you have made them feel how much you loved them.

    I cannot help but shed a tear or two when I think of you or when I say your name. Even if time has passed and people have moved on, the pain inside my heart remains the same. Although I can laugh and have fun from time to time, still there’s no one else in this world who misses you more than me.

    This can fill your heart with pain and sadness, but regret most of all. You will wish that you had more time, or you will wish that you can turn back time and do it all over again.

    It’s the fact that they will no longer be around in a physical sense that will hurt the most. But knowing that they will be with you again someday, somewhere, should give you some peace and comfort.

    Perfect and Most Thoughtful in Memory Messages

    I am releasing this butterfly to honor your memory and to let you know that you will always be in my heart wherever you may be. Whenever I close my eyes and say a prayer, I know that you will always be near. Although I may be feeling broken inside, please know that I will be alright in time. Fly away, little butterfly, as high as you can fly. Rest in peace because you will be forever loved.

    The day you left broke my heart into a million pieces. Now that you’re gone, my love for you will be safely here inside my heart. I will never forget the bond that we share that will never be broken, even if you’re no longer here. I miss you very much, and I will never stop missing you. I love you more than words can ever say, and more than my heart can ever hold.

    There’s always a new tomorrow no matter how hard or painful today is. There’s always an end to your tears even if your heart is filled with sorrow. There will always be a reason to live even if you feel you can’t go on anymore. There will always be something beautiful to live for even if you have lost someone very precious and true.

    May you always feel the strength of our love for you even if you are no longer here with us. We will never stop loving you and missing you. We will never stop wishing that you were still here with us.

    I will never forget the memories. They will always stay deep in my heart. I will only need to look inside my heart to feel close to you and to make you feel that you will be missed more than you can ever imagine.

    Your memories are a special gift that I will always treasure. The pain will never really be gone from my heart, but I will always love you and remember you every day. Life will never be the same now that you’re gone, but I will honor your memory in the best way possible.

    If memories bring us closer to the people we love who have already departed, you will never be far away from me. We have so much memories that will last me a whole lifetime. You may be gone from this world, but you will never be gone in my heart

    My life is never the same since you’ve been gone. What I wouldn’t give just to have you back in my life. But I know that we’ll be together again someday. This is the promise that I hold on to so that the pain will not hurt as much. You will never be forgotten, my dearest.

    I run this blog to bring light and joy to people across the world. When I am not coming up with new wishes and quotes I enjoy walking my dog with my husband Max and I also sing in our local gospel choir. If you like my website the best compliment you can give me is to share it with your friends and family. Thanks so much for reading, sharing, tweeting and pinning all my work! Susan xx


How to Teach Your Toddler to Write

How to Teach Your Toddler to Write

Verywell Family articles are reviewed by board-certified physicians and family healthcare professionals. Medical Reviewers confirm the content is thorough and accurate, reflecting the latest evidence-based research. Content is reviewed before publication and upon substantial updates. Learn more.

toddler writing

When you really think about it, the fact that children learn a language, learn how to speak, and learn to write in such a short amount of time is extraordinary. As parents and caregivers and educators, we all want to encourage our children to learn the skills they will need for a lifetime, but many of us don’t necessarily think a lot about how those skills develop—or at what age we can encourage our children to start learning skills like how to write.

When Do Children Learn to Write?

We might think that children don’t really learn how to write until they approach kindergarten age, but a 2017 research study uncovered some interesting findings that show otherwise. The study, published in the journal Child Development, showed that children actually start to learn writing skills as early as age three.  

Previously, child development experts had assumed that children learned how to write only once they learned what sounds each letter represented. So, for example, once a child learned what “A” sounds like, they could connect that sound to a letter and from there, start to write the letters that are representing sounds.

Study co-author Rebecca Treiman, PhD, a professor of psychological and brain sciences, says her research shows that children actually display knowledge about the formulas of written language, such as which letters are usually grouped together before they learn what those letters actually represent.  


5 Steps to Create a Successful Career Development Plan

Katie Dowdall

Building your career development plan: focus points

Figure out the starting point

Know your destination

To create the perfect outline of a roadmap, you need to figure out your destination as well. Where do you want to go? What do you want to achieve? Destination, alongside your origin, will help you craft your journey.

Bridge the gap

Not all journeys are in a constant state of movement and progress. Sometimes, you need to step away and re-evaluate or prioritize some much-needed rest. Take time to reflect on why you’re doing what you’re doing.

Decide your route

Use all of the information you’ve gathered up to this point. After a thorough evaluation of your origin, destination, and gap, you decide on the ideal path for yourself. This is where you break down specific steps and milestones. Two people could share the same destination, but take different paths to get there—meaning there’s not only one route to a certain career. You need to decide which milestones along the way—jobs, skills, experiences, training—make the most sense for YOU to achieve your goals with maximum impact.

How to Implement a Career Development Plan

Now that we’ve covered what a career development plan is and what guided career planning can offer both your employees and your company, let’s talk about how to implement a career development plan in the workplace. We’ve broken it down into eight simple steps.

1. Identify People Who Want or Need One

If you’re just starting out with career development planning, or you don’t have the resources to extend career planning to all of your people just yet, you might want to start off by offering a career development plan to just a few people and expanding from there.

If this is the case, decide how many employees you have the time and resources to support with a career development plan at the moment, and then choose which people you think would benefit from it the most.

Think about who seems the most frustrated or limited in their current career path, who displays the most drive to learn new things, and who seems the most willing to take on new challenges.

Some employees might be happy with their current career path and not want to move forward with a career development plan for the moment. If this is the case, you can approach others instead.

2. Give Them a Self-Assessment Task

The aim of this is for employees to identify the skills they need to do their job well, what they currently excel at, and where they may need more professional development. This is vital information for career planning.

3. Have Them Do Research Into Themselves and Their Goals

Before their first career development plan meeting, have each employee prepare answers to the following questions. They may want to take some time to research their responses, especially regarding any skills courses they might want to take.

4. Arrange for Them to Meet with Their Managers

Have each employee meet with their line manager to go over their answers to the questions, flesh them out with the manager’s help, and draw up an “official” career development plan for them to work on.

5. Evaluate What’s Achievable in Your Organization

Remember that development opportunities are not restricted to formal courses. They can also include knowledge-sharing events like conferences, working on specific projects, and shadowing or assisting certain people in the company.

6. Implement the Career Development Plan

7. Keep in Touch

Schedule regular follow-up sessions with each employee—quarterly is a good idea—to check in on how their career development process is going, make any necessary adjustments to their career plan, and prepare for the next steps if need be.

It’s also important that people know they can schedule additional career progression meetings at any time, for example to seek advice on a bump in the road or a new career development opportunity they would like to take.


8 Smart Tips For Choosing A Winning Domain Name

8 Smart Tips For Choosing A Winning Domain Name

Consequently, there are a number of factors you should seriously consider when brainstorming domain name ideas. Below, we give you a quick rundown of 8 tips for selecting a great domain name. You’ll be able to nail one that’s smart and effective by sticking to these simple guidelines.

So, how do you do that? With simplicity, novelty, and memorability. Avoid inserting hyphens, numbers, or anything else that makes it sound unnatural and complicated. A great example is That domain name is leagues beyond inferior options like “” or “”.

This tip is closely related to our first bit of advice. Even though users aren’t likely to be saying your domain name out loud, pronounceability is still important. This is because of something called processing fluency: the ease with which our brains can process information. Names that don’t require a person to think too hard are usually the easiest to remember, and also more likely to inspire positive associations.

When people routinely misspell your domain name because it’s too hard to figure out, all of that potential traffic is lost. Most people will give up searching for your brand’s site quickly; they don’t have the time or desire to try multiple Google searches of possible spellings.

Shortness can help keep a domain name simple and memorable, but going too short can have the opposite effect. Compare “” to “”. Thanks to the abbreviation, the latter is harder to both pronounce and remember, despite it having fewer characters. The first version works fine.

In the pursuit of brevity, many consider using an acronym for their domain name. But that’s usually only wise if your brand or product is regularly referred to by the initials. For example, the World Wildlife Fund’s website can be found at That’s perfect for them, since their charity is widely known and referred to as simply “WWF”.

When it comes to extensions, being unique isn’t always better. While new extensions like “.me” or “.pro” may feel hip and eye-catching, “.com” is still the easiest to remember and most often used. In fact, ¾ of all websites use a “.com” extension.

If you can’t get the “.com”, go with other well-known extensions like “.co” or “.net” or “.org”. Then plan on acquiring the .com in the future. Of course, you’ll need to check who owns the .com first. If a big brand already owns your preferred .com, you won’t be able to afford to buy it from them down the road. Unless you make mega bucks.

But what about those country-specific extensions, such as “.nl” for the Netherlands, or “.de” for Germany? These are perfectly fine if you’re not planning to do business outside the country you select. For instance, the .ca extension is great for a Canadian company operating solely in Canada.

The ideal domain name is distinctive. It shouldn’t be easily confused with the name of another site or brand. After all, you don’t want any lawsuits on your hands. If your domain name infringes on a trademark, you could be sued and forced to give up the domain. Before you register your domain name, you can check to see if it violates any US trademarks here.

On a related note: if people can confuse your name with another brand, so can search engines. Picking a name that’s too similar to another business can lead to your name’s search engine results being littered with irrelevant links.

The ideal domain name should give users a good idea of what your business is all about. For instance, Rand Fishkin uses “” as an example of an intuitive domain name for a site all about pasta. Right off the bat, a potential customer can make a good guess as to what they’ll find at that site (perfect pasta!). Your domain name should have the same effect.

Additionally, instant intuitiveness gives bonus points for memorability. When people can grasp your site’s concept just from the domain name, you can bet that it’s going to stick in their minds.

Google caught on to this spammy tactic, so an exact match keyword domain isn’t much of a ranking factor anymore. Besides, many users have developed the impression that such sites are spammy and low-quality. Which men’s athletic shoe domain do you think sounds more professional and trustworthy:, or

Our advice: avoid using generic keywords and phrases exclusively. Not only are they hard to remember, but domain names based solely on generic keyword strings don’t carry the same SEO benefit they used to.

Tried all the tips above, but ended up with a domain name that’s unavailable? If you have your heart set on a domain name, you can append or modify it a little to make it unique for registration.

You can add a prefix or suffix, as was done in Rand’s examples of “” or “”. You also have a little wiggle room on tip #4: go ahead and use a different extension, so long as it doesn’t conflict with the other tips and works for your brand and audience. This might look something like “Terra.Pasta”.

Make it easy to type

You don’t want potential visitors lingering over details such as spelling before hitting your page. For that reason, look for a domain name that will easily roll off the tongue – and fingers. It’s best to avoid frequently misspelled words, or anything that requires a double take before pronouncing.

In case you’re planning on using your personal name as the domain, but your last name isn’t intuitive in its spelling, use a combination of your first and middle names instead. Alternatively, combine your first name with your specialty—such as “bakingwithsam.”

Another good practice is to choose a domain name that is predictable, meaning your audience won’t have to second guess how to write it properly. With this in mind, refrain from shorthand and spell out your words. For example, go for “you” instead of “u” and be wary of words that can be spelled numerous ways (is it “ok” or “okay?”).

Stay on brand

A great branding strategy is made up of many different elements that come together in telling one cohesive story. Make sure you align your domain name with the rest of your marketing efforts, such as your business website, social media handles and general tone and voice. Doing so will ensure that your online presence speaks the same language and gives off the right message cross-platform.

Your domain name can be either the same as your business name, a variation of it or your business name with an added keyword (as described below). If you’ve yet to name your business, spend some time thinking of a name that’s catchy and encapsulates the spirit of your brand. You can invent new words that have a nice ring to them (such as Wix and Google), look up meaningful terms in the dictionary or thesaurus, or elicit the help of a business name generator to get your ideas flowing.

Furthermore, regardless of how similar to your business or personal name you want your domain to be, you’ll need to make sure the end result is perceived as a brandable name. This will ensure that your online address is perceived as unique and is much easier to remember. For example, “” makes a much stronger impression than “,” in spite of following a very similar pattern and intent.


11 Effective Communication Skills in the Workplace

Leadership Principles: Unlock your leadership potential. Learn more.


No nurse should be subjected to violence, assault or obscenities. Regrettably, however, verbal abuse and threatening behaviour sometimes go with the terrain, particularly for nurses working in mental health, general practice and accident and emergency departments. In healthcare, dealing with people who are aggressive, angry, abusive, hostile or confrontational can be a daily occurrence – and it often goes unreported (Harwood, 2017; Sato et al, 2013; Rahim and Shah, 2010).

Difficult situations may have a number of precipitating causes and the more factors at play, the greater the challenge will be. Your own circumstances (for example, whether you are tired or stressed) will also play a part. If you are tired, your patient is angry and in pain, and there are staff shortages on your shift, the encounter will be more difficult than if just one of those factors were present. Nurses are taught to be non-judgmental. Labelling a patient as unpleasant can be unhelpful: rather, think of the interaction as difficult.

Many healthcare encounters are emotionally charged, involving fear and worry, pain and distress – for friends and relatives, as well as patients; this can create a volatile situation. Communication techniques can help de-escalate aggression and can even prevent it from arising in the first place (Webb, 2011).

11 essential workplace communication skills

As a company that spends a lot of time thinking about what effective workplace communication skills are, we’re not here to waste your time with some listicle full of things you already know (“Listening is important!”). Saying “just enough” isn’t everything anymore. Read on to see what we mean!

These are practical, real-world takeaways for interacting in the workplace. Commit to practicing these key communication skills, and you’ll be on the road to more self-aware, effective, and meaningful relationships with others.

1. Knowing when to be silent

“Extroverted leaders have a particular challenge because they talk to think,” writes Roxi Hewertson for The Business Journals. “For them, talking is an important part of processing information and ideas. They risk grabbing too much airtime and shutting others down.”

2. Choosing the appropriate communication channel

“I needed to make some big changes within my organization, but I wasn’t getting anywhere with senior leadership. I’d talked about the issue in my one-on-ones; I’d sent emails and made phone calls; I’d circulated documents. Nothing was sticking. Finally, I put a slide deck together. And the response was like: ‘Ooh, a deck.’ They finally listened and responded to what I had to say.”

When it comes to choosing the right medium for your message, considering your recipients’ preferred channel is only one piece of the puzzle. A few other factors to take into account:

Too many workplaces default to synchronous communication, for example, simply because that’s what humans default to. Yet shifting to even 10-15% fewer meetings (in favor of sending emails or asynchronous video messages instead) could translate to everyone getting a whole lot more room to focus on the real work.

Knowing which communication channel to choose also includes knowing the difference between synchronous vs asynchronous communication — for example, pinpointing the moment a Slack conversation is going off the rails and it’s time to jump on Zoom.

3. Listening well

Underrated communication skill (large)

Underrated communication skills poll (large)

If you’ve been told more than once that you interrupt, or your partner has said some variation of yes, I did tell you about that; you just weren’t paying close attention, or you’ve gotten feedback that you take up too much airtime in meetings, you might want to invest in improving your listening skills.

Knowing how to send information is only half of being a good communicator. Receiving it well is the other part (and the trickier one, at that). Make a concerted effort to become a better, more active listener — it won’t just improve your work life; it’ll have a positive effect on all your relationships.

4. Asking good questions

Making a habit of asking these questions before offering your own point of view will ensure you always have a solid understanding of the big picture — and everyone’s feelings about it.

5. Providing context

According to ARC Leadership Dynamics, people have one of two possible communication styles: We either give and receive information as context communicators (people who want the full story, and all the details that make up the big picture) or content communicators (just the facts, ma’am).

It’s helpful to know which type of communicator you are, as well as which one your recipient is. Does your boss, for example, want to know every little detail? Or do they become annoyed by too much “extra” information?

Especially when you’re disseminating information to a group of people, an effective “TL;DR” at the top of your message will complement the detail and cover your bases when it comes to considering the content and context communicators on your team.

6. Delivering and receiving critical feedback

Feedback is a gift. Knowing how to deliver it effectively and receive it graciously, however, doesn’t come naturally to us. We shy away from offering constructive criticism because we don’t want to rock the boat, and upon receiving it, we get defensive “to protect our character and our sense of competence.”

“Successful people only have two problems dealing with negative feedback. However, they are big problems: (a) they don’t want to hear it from us and (b) we don’t want to give it to them.” — Marshall Goldsmith, What Got You Here Won’t Get You There

Improving Your Leadership Communication

Communication is at the core of effective leadership. If you want to influence and inspire your team, you need to practice empathy and transparency, and understand how others perceive you, through your verbal and non-verbal cues.

To improve your communication skills and become a better leader, begin by assessing your effectiveness so you can identify areas for improvement. Then, set goals and hold yourself accountable by creating a leadership development plan to guide and track your progress.

Do you want to enhance your leadership skills? Download our free leadership e-book and explore our online course Leadership Principles to discover how you can become a more effective leader and unleash the potential in yourself and others.

About the Author

Lauren Landry is the associate director of marketing and communications for Harvard Business School Online. Prior to joining HBS Online, she worked at Northeastern University and BostInno, where she wrote nearly 3,500 articles covering early-stage tech and education—including the very launch of HBS Online. When she’s not at HBS Online, you might find her teaching a course on digital media at Emerson College, chugging coffee, or telling anyone who’s willing to listen terribly corny jokes.


16 Easy Ways to Improve Your Writing Skills

24 Unusual (Yet Brilliant) Call to Action Examples You Can Copy

16 Easy Ways to Improve Your Writing Skills

Dan Shewan

Nothing strikes fear into the heart of a marketer quite like being asked to write a blog post. Some marketers would rather wrestle with pivot tables (or grizzly bears) for days on end than write a blog post – but why?

Improve my writing skills bear attack

Writing is intimidating to a lot of people, particularly those who don’t write for a living or on a regular basis. The good news is that writing doesn’t have to be agonizing, and almost anybody can improve their writing skills with a little discipline and a willingness to learn. Want to become a better writer? Here are 16 ways you can start improving your writing skills right now.

Find a Writing Partner

If you work at a reasonably sized company, the chances are pretty good that there is at least one other person who is also wondering how to become a better writer. Although writing is typically considered a solitary activity, the best writers know when it’s time to get much-needed feedback on their work.

Most people balk at the idea of standing in front of a room full of strangers and baring their soul to the world, but joining a writing workshop can be immensely beneficial – and a lot of fun (if you manage to find a good one).

Improve my writing skills writing workshop

You don’t need to have an unfinished novel hidden away in your desk drawer to join a workshop. These days, content marketing meet-ups and professional development groups are becoming wildly popular. Join one of the many content marketing groups on LinkedIn to meet like-minded writers, or search for writing workshops near you on sites like Meetup. Pick a topic, write something, listen to the feedback of the group, and then revise it. Rinse, repeat.


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16 Easy Ways to Improve Your Writing Skills

50 Free Resources That Will Improve Your Writing Skills

Quick summary ↬ We collected over 50 useful and practical tools and resources that will help you to improve your writing skills. You will find copywriting blogs, dictionaries, references, teaching classes, articles, tools as well as related articles from other blogs.

Effective writing skills are to a writer what petrol is to a car. Like the petrol and car relationship, without solid skills writers cannot move ahead. These skills don’t come overnight, and they require patience and determination. You have to work smart and hard to acquire them. Only with experience, you can enter the realm of effective, always-in-demand writers.

Of course, effective writing requires a good command of the language in which you write or want to write. Once you have that command, you need to learn some tips and tricks so that you can have an edge over others in this hard-to-succeed world of writers. There are some gifted writers, granted. But gifted writers also need to polish their skills frequently in order to stay ahead of competition and earn their livelihood. is an academic writing service which provides custom written papers to help students with their grades. Moreover, do not miss an opportunity to turn to writing guides, topic ideas, and samples on their blog to polish your writing skills. Except for these, you can also benefit from free tools that will ease the entire writing process – free plagiarism checker, citation generator, words to pages as well as words to minutes converter when you are working on a speech.

Web forms are at the center of every meaningful interaction, so they’re worth getting a firm handle on. Meet Adam Silver’s Form Design Patterns, a practical guide to designing and building forms for the web.

Feature Panel

Grammar, Punctuation & Co.

Grammar Girl
Mignon Fogarty’s quick and dirty tips for better writing. Grammar Girl provides short, friendly tips to improve your writing. Covering the grammar rules and word choice guidelines that can confound even the best writers, Grammar Girl makes complex grammar questions simple with memory tricks to help you recall and apply those troublesome grammar rules.

Paradigm Online Writing Assistant
This site contains some useful articles that explain common grammar mistakes, basic punctuation, basic sentence concepts etc. Worth visiting and reading. The Learning Centre contains similar articles, but with more examples.

Jack Lynch’s Guide to Grammar and Style
These notes are a miscellany of grammatical rules and explanations, comments on style, and suggestions on usage put by Jack Lynch, an Associate Professor in the English department of the Newark campus of Rutgers University, for his classes.

English Style Guide – Economist
This guide is based on the style book which is given to all journalists at The Economist. The site contains various hints on how to use metaphors, punctuation, figures, hyphens etc. Brief and precise.

40+ Tips to Improve your Grammar and Punctuation
“Purdue University maintains an online writing lab and I spent some time digging through it. Originally the goal was to grab some good tips that would help me out at work and on this site, but there is simply too much not to share.”

Find a Writing Partner

If you work at a reasonably sized company, the chances are pretty good that there is at least one other person who is also wondering how to become a better writer. Although writing is typically considered a solitary activity, the best writers know when it’s time to get much-needed feedback on their work.

Most people balk at the idea of standing in front of a room full of strangers and baring their soul to the world, but joining a writing workshop can be immensely beneficial – and a lot of fun (if you manage to find a good one).

Improve my writing skills writing workshop

You don’t need to have an unfinished novel hidden away in your desk drawer to join a workshop. These days, content marketing meet-ups and professional development groups are becoming wildly popular. Join one of the many content marketing groups on LinkedIn to meet like-minded writers, or search for writing workshops near you on sites like Meetup. Pick a topic, write something, listen to the feedback of the group, and then revise it. Rinse, repeat.

Dissect Writing That You Admire

Find a handful of recent blog posts you really like, then print them out. Next, just like your high school English teacher did, take a red pen and highlight things you liked: certain sentences, turns of phrase, even entire paragraphs. Examine why you like these elements, and see if there are any common threads in your favored reading material. See how writers take one subject and transition into another. Apply these techniques to your own work.

Improve my writing skills copyblogger example

Improve my writing skills copyblogger example 2

Immediately, you’re hooked by Morris’ opening. You can’t not read to see what happens next. The pacing is excellent, it grabs your attention, and best of all, it keeps you reading. This piece was first published back in June, and I still remember it. Read the full post here, and see how Morris masterfully tells the story of a band named Death and how this relates to writing content.

9 Simple Ways on How to Improve Your Writing Skills

9 Simple Ways on How to Improve Your Writing Skills

The fact that I’m writing online content in various topics helps me maintain my writing skill and helps me gain more experience writing for an online audience. As a new writer or freelance writer, it’s probably best to kill two birds with one stone by writing every day in your niche.

Other ways to incorporate writing every day is to write social media posts. If you have a Twitter profile or a Facebook profile, start creating a post a day and write two or three sentences on what you’re promoting or doing.

Become a Writer Today!

Share this post with your friends!

About The Author

Hi I’m Elna and I’m a freelance writer and mom blogger. I help people just like you become a profitable freelance writer. Within 6 months of starting my freelance writing business from scratch I was able to earn a full-time living as a part-time freelance writer while taking care of my twin toddlers. Check out my free email course Get Paid to Write Online and learn the steps you need to take to be a freelance writer.

Leave a Reply Cancel reply


Hi Elna, thank you for the tips! I’m still new to freelance writing, and I don’t feel confident enough in my writing yet. I’ll try implementing reading and writing as my daily routine and see how it goes.Reply to Eunice

Hi Shelley, Thanks for your comment and wanting to enroll in Freelance Blogging in a Weekend. I see you want to do freelance writing and blogging and well that course will help you with both! Good luck and I can’t wait to welcome you into the course!Reply to Elna

Hey Deborah, The writing skills I teach are for online reading. If your high school teacher wants you to improve your writing skills, it’s for print writing and that’s different from online writing.Reply to Elna

Hi Elna! Thank you for the tips. I’m a ESL. My native language is Spanish. I consider myself an excellent writer in my native language, and my goal is to be as fluent in English. Definitely, practice is the key to be successful. I will start working on my outlines and social media posts as you recommended. Again, thank you for inspiring me!Reply to Marchelli

I have read your post and I like this very much as it is in very simple language. Thank you so much to share a simple ways to improve writing skills. Though I am scared to write about any thing but I will try now with your extrema valuable ideas.Reply to Vicky

Hi Vicky, Thank you so much for stopping by! Glad you enjoyed this post on how to improve your writing skills. Yes, you don’t need to do hard things, just simple things like using simple language will go along ways!Reply to Elna

This is a simple, easy to understand guide on writing skill. I’m one of your current students. I now have confidence to begin my freelance writing business. Though I still have a bit of fear, what I learned from your course – Write your way to 1st 800k has improved my confidence a lot. Thank you Elna.Reply to Felix

Actually, I am a writer who can write short stories in my native language. what about when I come across a new idea and try to convert it to words In English. Nothing good is happening.Reply to Mohsen

Dear Elna, Thank you for compiling these tips, I am beginning my writing career and this is a very good start. I have done several email responses and I think critical readers have always found many errors… Time to start is now 🙂Reply to Edmand

Hey there! Thank you for the blog. It helped me a lot. You have an easy-to-understand and helpful writing style that made things a breeze for me. I will now implicate all your tips and will let you how’s that working for me. Really appreciate the work.Reply to Shubham

This post was well written, simple yet informative and very helpful. Your post sounds like listening to you more than reading as if you were talking to me one to one. I am inspired by your post and impressed by your writing. You changed my perspective about using fancy words. After reading your post, I see the difference that how easy writing feels more refreshing, light and relatable in reading. Thank you for sharing this. Cheers!Reply to Nikhar

Hey! I am actually a content writer but I think I have lost the touch now and I do need to get it back. I love writing, your blog did help and the way you have written it’s amazing. For me, it’s hard to focus these days to read anything on the internet but yours I read it one go. Kudos to you!!Reply to Sonali

Hi, Elna. Very informative article. I read a lot of job posts and general descriptions of what content writing is, and invariably using tools like HTML and JavaScript comes up. How do content writers use these IT languages?Reply to Frederick

I recently developed a new habit – write something every day, be it a sentence, paragraph or a simple idea. I got back to reading too. I hope to improve my writing so I can actually start to make a living out of it. These super tips will definitely help! Thanks!Reply to Maria

Elna, You are very right about writing more to become a better writer. It’s true that practice makes perfect. I write for and I must say that writing every day has helped me become a better writer over the years. Most people believe that writing is an easy task, but the truth is that writing is an art that one must strive to perfect with each passing day. Extensive research is also a very key point for anyone who might be an academic writer like me or might be considering to become one. Thank you Elna for the great tips!Reply to Lucy

16 Easy Ways to Improve Your Writing Skills

Improve my writing skills everyone needs a good editor

16 Easy Ways to Improve Your Writing Skills

Dan Shewan

Nothing strikes fear into the heart of a marketer quite like being asked to write a blog post. Some marketers would rather wrestle with pivot tables (or grizzly bears) for days on end than write a blog post – but why?

Improve my writing skills bear attack

Writing is intimidating to a lot of people, particularly those who don’t write for a living or on a regular basis. The good news is that writing doesn’t have to be agonizing, and almost anybody can improve their writing skills with a little discipline and a willingness to learn. Want to become a better writer? Here are 16 ways you can start improving your writing skills right now.

15 Tips and Online Resources That Will Help Students Improve Their Writing

While this is a topic that gets covered on education blogs with some frequency, I haven’t tackled it here in a while, and it is such a vital skill. Written and oral communications are the most commonly cited areas where higher ed and employers are hoping to see improvements for new applicants. Thanks to Christine Feher for the tips and tools. – KW

Writing is a sought-after skill that can help students in school, work, and many other aspects of their life. Not every student is going to be a strong writer off the bat, and in fact, even good writers will always have room for improvement. Luckily, there are several online tools, websites, and apps to help them get better, no matter what their skill level may be.

Having total access to the Internet at all times isn’t always helpful. For times your student really needs to focus or meet a deadline, use FocusWriter. The program provides a distraction-free interface that removes the clutter of a computer screen. You can also enable live statistics and timers to set reachable goals for your student.

OneLook functions as a reverse dictionary. Users can look up words based on their definitions or use the website as a thesaurus. Students can even narrow down results based on the number of letters or syllables, or even a phonetic rhyme.

If your student gets stuck in the brainstorm phase of writing, List for Writers might just be their savior. The app lists out different story concepts, like character traits or settings, to help spark writers’ creativity.

Since we are looking to online resources, it only makes sense to embrace the endless possibilities of the Internet. If you can tell your student has hit a wall and is struggling to push past writer’s block, let them take a break. Playing games online, chatting with friends, or reading a few blog posts can alleviate some stress and help them refocus.

The best writers are also avid readers. The more diverse their reading material, the more they’ll be exposed to different types of sentence structures, vocabulary, tones, techniques, and stylistic choices, which they can then begin to incorporate into their own writing as they develop their skills.

Brainstorming and outlining doesn’t always have to be done within a writing app. Students who are more visual learners might find colorful desk accessories like Post-It notes or index cards helpful in formulating their thoughts. Have them write down each individual element to their story or essay on its own note; they can then rearrange the notes until they’re comfortable with the flow. They can even use different color notes to organize their ideas, for example, facts are written on blue notes while quotes or transitions are written on yellow. Of course, there are plenty of good online apps for this as well, such as MindMapper.

Ask your student where they feel they write best. Maybe they like background noise or a comfy chair. Maybe they need as little distraction as possible. Work with them to create a writing nook that they can retreat to every time they need to put pen to paper (or text on screen).

Many students who take advantage of the flexibility of online charter schools will attest to the benefits of personalizing their courses to their interests or needs. Your student doesn’t have to be enrolled in an online school to access the wealth of resources online classes provide. Coursera can help you find writing classes from accredited colleges, while Mediabistro offers its own writing courses to help your student improve.

Google Docs not only lets you access documents from virtually anywhere, but also allows you to share work and collaborate with others. This is a great tool for research projects or editing; anyone with the link and permission to edit can make changes or add comments in real time.

Grammarly is a proofreading tool that detects grammatical errors, typos, and awkward sentences. You can download the program as a web extension, and it’ll correct anything written in a web browser (which means it works well with Google Docs).

Depending on where your student is in his or her writing abilities, they may feel like the more complex their writing, the better. Enter, The Hemingway Editor. This website calculates readability—highlighting passive voice, complicated wording, and lackluster vocabulary—to help your student write more concisely and effectively.

Evernote is a valuable tool for creating and organizing notes and to-do lists. Your student can sort each note into a notebook and add tags to make their ideas easily searchable. As an added bonus, the Evernote Web Clipper extension allows them to save articles from across the web so they can quickly access them as they’re doing research or working on projects.

Word References

  1. Acronym Finder: With more than 565,000 human-edited entries, Acronym Finder is the world’s largest and most comprehensive dictionary of acronyms, abbreviations, and initials.
  2. Arts & Humanities Dictionary: Through this dictionary, you can find the definition of hundreds of terms related to the arts and humanities.
  3. Use a dictionary or thesaurus, translate words, or look up quotes and other information on this multi-purpose site.
  4. Glossary of Poetic Terms: If you’re ever unclear on the meaning of a poetic term, head to this glossary from McGraw-Hill for some illumination.
  5. MediLexicon: MediLexicon is a comprehensive dictionary of medical, pharmaceutical, biomedical, and health care abbreviations and acronyms.
  6. OneLook Dictionary: More than 5 million words in more than 900 online dictionaries are indexed by the OneLook search engine so you can find, define, and translate words all at one site.
  7. RhymeZone: Whether you’re writing poetry, songs, or something else entirely, you can get help rhyming words with this site.
  8. Want to use symbolism in your writing or analyze it in a famous work? can help, with more than 1,600 articles about thousands of signs from Western cultural history.
  9. If you’re not a tech professional, chances are that you might find yourself more than a little confused about certain terms. Don’t be. Just look them up in this dictionary.
  10. Urban Dictionary: Keep up with the latest slang with Urban Dictionary, where you can look up the meaning of hundreds of words you won’t find in the regular dictionary.
  11. Your DictionaryYour Dictionary provides access to a dictionary, thesaurus, word etymology and much more.
  1. Academic Edit: Academic Edit specializes in editing scholarly documents such as theses, dissertations, and Ph.D. statements, but they also branch out into resumes and technical reports.
  2. EditAvenue: At EditAvenue, you can choose an editor to look over your work based on a wide range of criteria.
  3. Editing and Writing Services: The name says it all. This company can help you refine your work, especially if its for business or online.
  4. Editor World: Get help turning a rough draft into a finished product from this professional proofreading and editing service.
  5. Editorial Freelancers Association: Those in the market for an editor should check out this organization for freelance editors, writers, indexers, proofreaders, researchers, publishers, and translators. You can even post your job on the site to find help.
  6. This site offers a wide range of services from editing work to getting in touch with literary agents.
  7. The Penn Group: Whether you’re looking for a complete rewrite or just a little perspective on your draft, this writing service has resources to help.

16 Easy Ways to Improve Your Writing Skills

Improve my writing skills copyblogger example 2

16 Easy Ways to Improve Your Writing Skills

Dan Shewan

Nothing strikes fear into the heart of a marketer quite like being asked to write a blog post. Some marketers would rather wrestle with pivot tables (or grizzly bears) for days on end than write a blog post – but why?

Improve my writing skills bear attack

Writing is intimidating to a lot of people, particularly those who don’t write for a living or on a regular basis. The good news is that writing doesn’t have to be agonizing, and almost anybody can improve their writing skills with a little discipline and a willingness to learn. Want to become a better writer? Here are 16 ways you can start improving your writing skills right now.

13 Creative Writing Exercises

Becoming a better writer can’t be done by just reading and learning. You have to put these things to practice in order to see your own weaknesses as well as where you can improve.

1 – Write a scene or short story using no adverbs or adjectives

This exercise trains you to focus on stronger verbs and nouns. I give this exercise to newer writers because they often default to unnecessary adverbs and adjectives as a crutch instead of refining their word choice in core parts of speech.

NOTE: There’s nothing wrong with using adverbs and adjectives effectively! But before you get a hold of your writer’s voice and personal style, they can weaken your writing.

2 – Choose a random object from the room you’re in and write an image-only poem about it

3 – Take a story you’ve already written and write it from the point of view of a different character

4 – Take one of your favorite short stories, either one you’ve written or one you’ve read, and write it in a different genre

5 – Speed-write a story using a writing prompt

Speed-writing helps to release judgment you might put on your stories, allowing for a more natural process. I like to speed-write when I’m stuck on a short story or a particular scene.

6 – Write a stream of consciousness

7 – “Write your dialogue like it’s a script”

Oftentimes, we’ll get so caught up writing descriptions, dialogue tags, and body language cues that it distracts from the important conversation we’re writing. If you can focus on the dialogue itself on the first go, it’s easier to get a natural back-and-forth exchange, then you can write the rest of the scene around it.

8 – Free-write for ten minutes before you begin your writing day

Before athletes train, they warm up. Writing is the same! Loosen and stretch your writer muscles with a ten minute free-write session.It can be a daily journal, a writing exercise, a stream of consciousness, or anything you’d enjoy!

9 – “I like to write a story starting from the resolution and working my way backward”

Writing a story out of order is another way to get a fresh perspective. This exercise can also give you insight on things like story structure, progression, climaxes, conclusions, and countless other story elements.

10 – Edit someone else’s writing

11 – Revise the oldest story of yours you can find!

12 – Practice a skill with a short story

Can’t nail your dialogue? Write a dialogue-heavy short story and edit it until you’re happy with it. Bad at showing instead of telling? Write a scenic short story and focus on writing with compelling imagery and specific details.

13 – Write your MC in a different world/setting

What would your contemporary character do if flung into a science fiction scenario? What would their profession be in a different era of time? What if their socioeconomic status was completely reversed?

Anytime you feel stuck on a story, it’s great to do a little free-write session changing something up, like in exercises 3, 4, and 11. Sometimes you just need a perspective switch to knock the story loose.

The best way to sharpen specific writing skills is to identify the weakness and write short stories, really digging into that skill. I find it’s helpful to share those stories with other writers so they can give you feedback and let you know if you’re getting better with it.


Merriam Webster: Visual Dictionary
The Visual Dictionary Online is an interactive dictionary with an innovative approach. From the image to the word and its definition, the Visual Dictionary Online is an all-in-one reference. Search the themes to quickly locate words, or find the meaning of a word by viewing the image it represents. What’s more, the Visual Dictionary Online helps you learn English in a visual and accessible way.

OneLook Reverse Dictionary
OneLook’s reverse dictionary lets you describe a concept and get back a list of words and phrases related to that concept. Your description can be a few words, a sentence, a question, or even just a single word.

GNU Aspell
GNU Aspell is a Free and Open Source spell checker designed to eventually replace Ispell. It can either be used as a library or as an independent spell checker. Its main feature is that it does a superior job of suggesting possible replacements for a misspelled word than just about any other spell checker out there for the English language.

A one-click English thesaurus and dictionary for Windows that can look up words in almost any program. It works off-line, but can also look up words in web references such as the Wikipedia encyclopedia. Features of the free version include definitions and synonyms, proper nouns, 150 000 root words and 120 000 synonym sets.

Wordcounter ranks the most frequently used words in any given body of text. Use this to see what words you overuse or maybe just to find some keywords from a document. Text Statistics Generator is an alternative tool: it gives you a quick analysis of number of word occurrences.

Advanced Text Analyzer (requires registration) This free tool analyzes texts, calculating the number of words, lexical density, words per sentence, character per word and the readability of the text as well as word analysis, phrase analysis and graded analysis. Useful!

Graviax Grammar Checker
Grammar rules (XML files containing regular expressions) and grammar checker. Currently only for the English language, although it could be extended. Unit tests are built into the rules. Might form the basis of a grammar checker for OpenOffice.

Txt2tags is a document generator. It reads a text file with minimal markup as bold and //italic// and converts it to the formats HTML, LaTeX, MediaWiki, Google Code Wiki, DokuWiki, Plain text and more.

Markdown is a text-to-HTML conversion tool for web writers. Markdown allows you to write using an easy-to-read, easy-to-write plain text format, then convert it to structurally valid XHTML (or HTML). Requires Perl 5.6.0 or later.

16 Easy Ways to Improve Your Writing Skills

Improve my writing skills outlining with post its

Writing Practice WorksheetsTerms of Use

While we love logic and vocabulary, we understand that writing is paramount: chief in importance or impact; supreme; preeminent. (See, we told you we love vocabulary!) Learning to express one’s thoughts in a clear manner, having command of language, and using exposition to express an idea or opinion is a crucial tool for students to learn. Everyone should have the right to be able to speak their mind, but they also should have the know-how to do it in an effective manner. While our reading comprehension exercises may help show students what good writing should look like, there’s no substitute for actually practicing it themselves. Technology has not yet invented a way that a student’s writing can be checked; this can only be done by a teacher. So, these worksheets are intended to be completed and then reviewed by a competent educator.

Below you’ll find our writing practice worksheets for students to use to practice writing. Each worksheet is colorful, has examples, and space for students to write their responses. On these worksheets, students learn to improve their writing by finishing the story, responding to questions, writing in practical situations, arguing a position, and writing ly and creatively.The writing process first evolved from economic necessity in the ancient near east. Writing most likely began as a consequence of political expansion in ancient cultures, which needed reliable means for transmitting information, maintaining financial accounts, keeping historical records, and similar activities. Around the 4th millennium BC, the complexity of trade and administration outgrew the power of memory, and writing became a more dependable method of recording and presenting transactions in a permanent form. The Dispilio Tablet, which was carbon dated to the 6th millennium BC, may be evidence that writing was used even earlier than that.

COPYRIGHT NOTICE: The below publications contain copyrighted work to be used by teachers in school or at home. Binding, bookmaking, and or collation, reproduction and or duplication on other websites, creation of online quizzes or tests, saving to disks or hard drives, publication on intranets such as Moodle and Blackboard, and or use of our worksheets for commercial gain is strictly prohibited.

Finish the Story Writing Worksheets

In these writing practice worksheets, students practice both reading and writing in these exercises. First, they read the uncompleted story. Then, they try to finish it using their own words.

Question Response Writing Worksheets

In these writing practice worksheets, students practice reading and writing in these exercises. Each worksheet asks a question that students must try to answer. Example answers are provided for students to read and model their answer after.

  • Beginning Question Response – Your Favorite Color
  • Beginning Question Response – Your Favorite Day
  • Beginning Question Response – Your Favorite Number
  • Beginning Question Response – In Your Family
  • Beginning Question Response – Your Favorite Sport
  • Beginning Question Response – Your Favorite Clothes
  • Beginning Question Response – Your Favorite Music
  • Beginning Question Response – How You Relax
  • Beginning Question Response – Lunch Time
  • Beginning Question Response – With Your Friends
  • Beginning Question Response – Collecting Stamps
  • Beginning Question Response – Your Birthplace
  • Beginning Question Response – Starting Your Day
  • Intermediate Question Response – Your Favorite Food
  • Intermediate Question Response – Your Favorite Movie
  • Intermediate Question Response – Your Favorite Song
  • Intermediate Question Response – TV Programs
  • Intermediate Question Response – Your Favorite Time
  • Intermediate Question Response – Which Country?
  • Intermediate Question Response – The Wisest Person
  • Intermediate Question Response – Someone You Admire
  • Advanced Question Response – A Great Accomplishment
  • Advanced Question Response – The Most Exciting Thing
  • Advanced Question Response – Oldest Memory
  • Advanced Question Response – The Most Productive Day of the Week
  • Advanced Question Response – An Interesting Person
  • Advanced Question Response – What Have You Built?
  • Advanced Question Response – What You Like to Read

Find a Writing Partner

If you work at a reasonably sized company, the chances are pretty good that there is at least one other person who is also wondering how to become a better writer. Although writing is typically considered a solitary activity, the best writers know when it’s time to get much-needed feedback on their work.

Most people balk at the idea of standing in front of a room full of strangers and baring their soul to the world, but joining a writing workshop can be immensely beneficial – and a lot of fun (if you manage to find a good one).

Improve my writing skills writing workshop

You don’t need to have an unfinished novel hidden away in your desk drawer to join a workshop. These days, content marketing meet-ups and professional development groups are becoming wildly popular. Join one of the many content marketing groups on LinkedIn to meet like-minded writers, or search for writing workshops near you on sites like Meetup. Pick a topic, write something, listen to the feedback of the group, and then revise it. Rinse, repeat.

16 Easy Ways to Improve Your Writing Skills

Improve my writing skills copyblogger example 2

7 Powerful Writing Skills That Will Give Your ESL Students an Edge

By integrating some key writing skills into your lesson plans, you’ll give them the ability to make writing a part of their lives, and you’ll enhance their understanding of other aspects of the language, too.

Writing is often overlooked in ESL teaching and learning. At a beginning level, it may be seen as a task for the intermediate and advanced stages. Students will also shy away from writing due to its many complicated rules, structures and idiosyncrasies.

Your students will appreciate you putting English writing skills into your syllabus. Writing skills will be useful to them in a variety of situations and can help them develop a more well-rounded English skill set. Writing is even something they can fall back on in the event of a communication breakdown in an English-speaking country.

It’s important for you to encourage your students to think about writing through well-developed writing lesson plans. With a slight nudge and some guidance, they can take newly discovered vocabulary and grammar and use it to craft structured paragraphs in many different writing styles.

With FluentU, your students will genuinely be interested in the activities and content. From this, they will build a varied and real-world vocabulary perfect for improving writing skills.

How to Build an ESL Lesson Plan Around Writing Skills

When it’s time for writing lessons, your students should have already read and discussed topics in class. Make sure they have a good grasp on the spelling and vocabulary surrounding the writing topic, with a little grammar thrown into the mix for added confidence. You may be surprised how the ABCs slip away from even the most advanced English student.

For optimal results in your ESL writing lessons, think about the structure you plan to use when presenting the material. Structure is one of the essential parts of your success as an ESL teacher. Leave nothing to interpretation when presenting your writing material and tasks.

Make sure that your students are 100% clear on what they need to write about, as well as in what format and for how long. Ask yourself if the material is sufficient to complete the task, if your students are clear on the intended audience and if the material is relevant to them. No one wants to write about something they have no interest in, and that’s a fact.

Find a Writing Partner

If you work at a reasonably sized company, the chances are pretty good that there is at least one other person who is also wondering how to become a better writer. Although writing is typically considered a solitary activity, the best writers know when it’s time to get much-needed feedback on their work.

Most people balk at the idea of standing in front of a room full of strangers and baring their soul to the world, but joining a writing workshop can be immensely beneficial – and a lot of fun (if you manage to find a good one).

Improve my writing skills writing workshop

You don’t need to have an unfinished novel hidden away in your desk drawer to join a workshop. These days, content marketing meet-ups and professional development groups are becoming wildly popular. Join one of the many content marketing groups on LinkedIn to meet like-minded writers, or search for writing workshops near you on sites like Meetup. Pick a topic, write something, listen to the feedback of the group, and then revise it. Rinse, repeat.


What Is Social Media Advertising? Boosting Engagement with Social Media

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What is social media advertising?

Social media advertising is a digital marketing strategy that enables you to run paid advertisements on social media platforms. This strategy involves paying to promote content on social media sites to reach interested leads and get them to check out your business.

One of the biggest benefits of a paid advertising campaign on social media is that it lets you reach a much larger audience than the people who currently follow you. Your ads aren’t just shown to everybody, either (not unless you want them to). Social media networks know a lot about their users:

With that information, social media ad platforms let you target just about anyone you could want within reason. With social media ads, not only are you finding new audiences, you’re finding qualified audiences, the ones that will most likely be interested in your products and services.

What types of ads can I run?


Each of these advertising formats allows you to showcase your products or services in a way that’s most interesting to your audience. You can use video ads to explain your products or carousel ads to show off multiple services. When you combine the variety of ad formats with Facebook’s advanced targeting, it makes this ad platform a great option for your business.


Twitter lets you choose between two main ad formats: Automatic promoted tweets and Twitter Ad campaigns. Automatically promoting your tweets takes the first ten tweets you post in a day and promotes them to user feeds. Twitter Ad campaigns, on the other hand, let you customize your ad promotion and choose from a variety of campaign goals (such as clicks, followers, or downloads) to build brand awareness and boost leads.





What is Social Media Advertising?

Social networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform. In many instances, when the target market aligns with the user demographics of a social platform, social advertising can provide huge increases in conversions and sales with lower cost of acquisition.

1. Run your ad campaigns manually.


Running an ad campaign manually gives you the freedom to invest 100% of your budget into testing out ads and finding the best ones, rather than spending extra money on ad management tools or agency fees.

Plus, taking charge of your own campaigns will inevitably allow you to develop an eye for advertising so that you can learn and improve your campaigns in the future. Instead of letting someone else do the work, you can become an expert yourself and be able to speak the language, even if you do end up hiring outside advertisers down the road.


Of course, becoming an advertising expert takes time and commitment, which means that the more time you invest in advertising is lost time in other areas of your business. Especially if you are a business owner, spending hours on end mastering advertising might not be conducive to a busy work schedule.

And just because you invest a lot of time in becoming an advertising expert does not mean that your ads will be successful. Especially if you’re just stepping into the advertising world, it may be a gamble to invest all that time and risk not getting the results you want.

Who it’s ideal for

If you’re operating on a tight budget and simply don’t have the means to hire an advertising agency, running your campaigns manually is your best bet — but unless you’re already a seasoned advertiser, you need to be willing to put in the time and effort to learn.

2. Run your ad campaigns via automated software.


Sometimes on-site ad managers aren’t the most user-friendly, but third-party tools like AdEspresso or Revealbot can make optimizing Facebook ad campaigns and analyzing results much simpler than using Facebook’s Ad Manager.


And just like manually running your own ad campaign, automated software still poses the risk of spending the money but not getting the results you want. Plus, since you aren’t controlling the entire campaign process, it might be more difficult to identify where the ads manager is falling short.

Who it’s ideal for

Creating a successful campaign is definitely achievable with automated software and minimal invested time, and for business owners with limited resources, this is likely the best option. However, for those who have the budget and want the best ad campaign possible, the easiest option is to turn to the professionals.

3. Hire a managed service to run your ad campaigns.

While this last option is often the most expensive, it’s also the simplest and will likely reap the most benefits. Rather than relying on your own expertise or automated software, hiring a professional is the most reliable option for achieving the results you want.


Of course, the most obvious advantage of hiring an advertising professional is that they know what they’re doing — it’s their job. As a result, the chances of you getting your desired results are much higher.


Who it’s ideal for

For those who have the budget to spend and are eager for immediate sales, hiring a managed service is the most ideal solution. And since social media advertising is easily measurable, if your ads aren’t performing up to your standards, then you know exactly who is responsible, and you can always hire a new and better agency.

Top of the Funnel (TOFU)

The top of the funnel is the awareness stage. This stage reaches the broadest, most general audience. TOFU ads should increase awareness and are likely the first impressions of your brand. At this stage, you are showing users that you can offer a solution to their problems.

Middle of the Funnel (MOFU)

The middle of the funnel is the consideration stage. Here, users are learning which solution or product best solves their problem. In this stage, they check out the options you provide them with and are considering how it can benefit them.

Bottom of the Funnel (BOFU)

The bottom of the funnel is the decision stage. At this point, your audience knows who you are, what solutions you offer, and which solution best fits their needs. At the bottom of the funnel, you need to explain why your product is the best solution that they’re going to find.

Consider all three stages of the funnel when mapping out your ads strategy. The ad copy and creatives should be geared towards the specific audience you are targeting. Within each stage of the funnel, you will need to create multiple variations of each ad creative and ad copy. Testing different combinations within your ad set will allow you to see which one is producing the best results.

If creating multiple variations of ad graphics sounds overwhelming, we have the solution for you. No Limit Creatives offers multiple graphics packages to suit your needs. With unlimited graphics and unlimited revisions, you are sure to get several winning assets that will capture the attention of your target audience and increase conversions. Click here to get started!

LinkedIn advertising costs

A summary of average LinkedIn advertising costs

LinkedIn advertising: Bidding options

While many businesses focus their ad strategy on CPC, some do use CPS and CPO. If you’re looking to recruit applicants, for example, CPS and CPO can help your business reach top candidates and fill the opening. For lead generation, however, CPC is a go-to choice.

LinkedIn advertising: Professional management

For many companies, advertising on LinkedIn is a new adventure, which is why it’s helpful to partner with a social media advertising agency. With their experience, as well as advertising expertise, they can help your business build a campaign that allows you to hire top candidates, reach valuable leads, and more.

With a talented and award-winning team of more than 450 digital marketing specialists, WebFX removes the uncertainty, stress, and frustration that can come with advertising on social media. Plus, we partner you with a dedicated account manager, ensuring you always have a familiar point of contact.

Twitter advertising costs

A summary of average Twitter advertising costs

Twitter advertising: Bidding options

While CPC works well for businesses advertising on Twitter, CPE also offers value. When people engage with your ad and your company, whether by commenting or retweeting, it demonstrates the importance of your ad campaign.

For example, that initial engagement can generate brand awareness. It can also result in future, organic interactions between your company and that user. As engagement increases, potential customers move through the buying funnel, which can result in a later purchase or new lead.

Twitter advertising: Professional management

While you can now exceed the 280-character limit on Twitter, that doesn’t change the challenge that comes with advertising on the network. If you want a campaign that makes the most of your social media advertising costs, professional management services can help.

With the hands-on approach of our social media specialists, your company receives a campaign tailored to you. Plus, you have a consistent point-of-contact for chatting about your strategy, reviewing your results, and more.

Unlike other social media advertising agencies, WebFX provides you with a partnership. We invest ourselves in your success and measure our performance by your results, which is one reason why our client recommendation score is 488% higher than the industry average.

Self-serving is de stap die veel uitgevers niet durven te zetten

Wat voor mij de essentie van online marketing is is iets wat ze bij social media adverteren heel goed hebben begrepen en uitgevoerd. Voor mij is online marketing namelijk de manier om mensen te helpen zelfstandig tot betere beslissingen te komen. Met social advertising kun je dit omdat je alles zelf volledig in de hand hebt. Je maakt zelf je advertentie, je bepaalt zelf je targeting, je bepaalt zelf hoe en hoeveel je wilt betalen en je bepaalt zelf wanneer je je campagne wilt optimaliseren of wilt beëindigen omdat je zelf de resultaten kan inzien op elk gewenst moment.

Dat is een stap die veel uitgevers niet durven zetten. De transparantie is er niet en daardoor blijven het logge bedrijven waar de commitment dermate hoog moet zijn voordat je instapt dat veel ondernemers kiezen voor het vrijblijvende karakter van social media adverteren.

Social media adverteren uitbesteden

Social media adverteren is keuzes maken. Er zijn zoveel mogelijkheden en daarom is het belangrijk om de juiste keuzes te maken. Wij doen dit al geruime tijd voor vele klanten. Hierdoor weten we exact hoe we het maximale rendement kunnen realiseren. Dit scheelt jou tijd en budget, want je hoeft het wiel niet zelf uit te vinden. Maak gebruik van onze expertise en bespaar op je faalkosten.

Wanneer je social media adverteren aan ons uitbesteed zorgen we er allereerst voor dat we de juiste doelgroep voor ogen hebben. Wanneer dit het geval is gaan we aan de slag met gesegmenteerde campagnes die de juiste snaar weten te raken bij deze doelgroepen. Om te zorgen dat je volledig op de hoogte blijft meten we alles en krijg je hiervan maandelijks een overzicht. Deze bespreken we dan ook gezamenlijk zodat voor iedereen helder is waar we staan en welke stappen we de komende periode gaan zetten.

Doe de online marketing scan

Over de auteur

Deze blog is geschreven door de eigenaar van Marketing Outlaws. Hij is al ruim 15 jaar actief in de mediasector en kent de klappen van de zweep. Heeft ruim 100 websites opgezet en ondersteunt jaarlijkse vele klanten met advies over online marketing. Heeft diverse opleidingen en cursussen afgerond en certificaten behaald. Onder andere van Google en Nima. Het doel van elke online marketing inspanning is gericht op omzetgroei. Gamertag – Illegal Muffin –


How to Quit Your Job: An HBR Guide

How to Quit a Job

How to Quit Your Job: An HBR Guide

People everywhere are thinking about quitting their jobs. But how do you decide if this is the right decision for you? And if you do decide to quit, how do you give your notice and leave gracefully? This article collects HBR’s best advice on the topic and covers everything from how to tell your boss to how much notice to give.

By now you’ve probably heard about the so-called “Great Resignation.” In the last few months, survey after survey have shown that people everywhere are thinking about quitting their jobs. It seems that the global pandemic has caused many of us to reconsider what we want from our careers (and our employers) — and the strong job market has granted us the freedom to make changes.

If you’re one of the millions of people who are considering giving notice, you’re probably wondering the best way to do it. Fortunately, this is a topic that HBR has covered quite a bit over the years, so I dug into our archive to surface our best advice.

Follow an exit strategy.

Get the timing right.

You don’t want to leave when you are most needed in your role. Quitting during the holiday season, for example, might be inconvenient enough for your boss to resent you. The key is to plan ahead. Think about how quitting will affect the company and determine when the best time to quit is.

Warn your manager about your impending resignation.

You don’t want your resignation to appear out of the blue. Talk to your boss weeks in advance of your resignation. Let them know about your grievances, demands, or ambitions. This way, when you’re ready for the conversation, it won’t feel like a jarring transition from satisfied employee to disgruntled one, catching your boss by surprise. It makes the conversation much easier to have.

Communicate with your future employer.

If you have your next job secured, speak to your future employer and iron out the details of the transition. Determine how long you have before you are required to start, and ask for more time well in advance if you think you might take a little longer to properly phase out your current job. It’s important to keep your next boss in the loop as well.

What People Remember

Keep in mind that the way you behave when leaving a job will create a lasting impression that can impact how co-workers and former managers remember you long term. Handle yourself with nothing less than the highest standard of professionalism regardless of the reason your are leaving.

If you were in a bad situation, there is no reason to spread negativity on your way out the door. Doing so will send more of a message about you than the place where you worked. Instead, make sure that anyone you used to work with can only say that you conducted yourself appropriately and respectfully to the end. This will go a long way toward preserving relationships that may be beneficial to you in the future and ensuring that your reputation stays positive in the business community.


7 Top Social Media Monitoring Tools and Why You Need Them

What is social media monitoring?

By monitoring this data, you’re doing research that is both quantitative (metrics and analytics) and qualitative (inspiration for posts and strategies). You’ll get information that can help you determine things like:

For brands, social monitoring is an essential part of being a good social citizen, and succeeding on social, period. For instance, you wouldn’t launch into a high-pressure sales pitch (or informative lecture, or even a stand up routine) to a new customer who’s just walked in the door. You’d listen first, and at least figure out what they’re looking for or why they’re in your office.

Note: You’ve probably also heard of social media listening, which is the next step you’ll want to take after social media monitoring. Social listening involves not just gathering and analyzing the metrics, but taking action. Take part in the conversation, and turn your intelligence into audience insights. Read our article about social media listening tools over here.

chart comparing social media monitoring to social listening

7 brand social media monitoring tools

For brands and businesses, social media monitoring goes beyond just typing your own name into the search bar on Instagram or Twitter. This is why we’ve compiled this list of our favorite brand monitoring tools for making the task faster, easier, and—dare we say it—more fun? (Ok, ok, you don’t have to give me that look.)

1. Hootsuite

Arguably the easiest social monitoring tool to use on this list, Hootsuite’s customizable search streams will monitor any social platform you like so that you can see what’s going on at a glance. Zero in on essential topics, trends, and social mentions based on keywords, hashtags, locations, and specific users.

Hootsuite streams set up for social media monitoring of hashtags

Search for any topic or keyword, and filter by date, demographics, location, and more. You’ll be able to identify thought leaders or brand advocates, understand the perception of your brand in the market, and get immediate alerts if and when your mentions spike (for good or for bad.)

Hootsuite Insights can tell you a lot about your audience — and how they feel about you. It’s only available to enterprise users, but if you’re serious about social listening, Insights is the only tool you’ll need.

2. Nexalogy

Nexalogy’s top-tier data visualizations set it apart: interactive timelines, geolocation-based heat maps, lexical cluster maps that show common patterns of topic. Plus the “basic” stuff that would take a human being weeks to figure out, like popular keywords and most active accounts.

Nexalogy social media monitoring dashboard

3. Mentionlytics

4. Reputology

For customer-facing businesses, a bad review can be a real blow if it isn’t dealt with correctly and quickly. Reputology lets you monitor major review sites such as Yelp, Google, and Facebook reviews from one dashboard.

Reputology social media monitoring dashboard

5. Tweepsmap

Tweepsmap social media monitoring dashboard

6. Reddit Keyword Monitor Pro

With 430 million average monthly active users, Reddit is an often-overlooked social platform where conversation is often in-depth and honest. This tool allows you to monitor the site’s 138,000 active communities for the conversations you care about.

reddit search social media monitoring tool

7. Talkwalker

Social Media: What Now?

Social media monitoring is often confused with similar-sounding (and a few similar-meaning) terms, including social media tracking. Simply put, social media monitoring is keeping an eye on the conversations already happening related to key terms that you search for, such as your brand name, tagline, and product names.

So how exactly do you become a fly on the digital wall of the web? The first step in effective social listening is to create a list of keywords to monitor. Depending on your goals, you may want to monitor conversations about your brand, products, services, industry, competitors, and competitors’ products. You could also monitor keywords associated with recent marketing campaigns or phrases used by people who might be in need of your product. For example, Febreze may monitor terms such as “pet odor” and “the smell test.”

Once you have your list, you’re ready to start monitoring. Most social media networks have a search feature like #tags and @tags, making it easy to bring up just the results you want. Unfortunately, using these tools manually has some potential problems.

Are You Listening? The 19 Best Social Media Monitoring Tools

Are You Listening? The 19 Best Social Media Monitoring Tools

If they tagged your social media profile in their posts, you could check your notifications. If they didn’t, maybe you could search on each social media platform every time you want to find out. Sounds tedious? Here’s a better way:

There’s a great deal of wonderful social media tools out there. Among them are tools built specifically to help you pick out relevant conversations on social media — social media monitoring tools. Some of these tools allow you to monitor multiple social media profiles on the different social media platforms from a single place. There are even some that let you monitor social media trends and keywords.


Seize opportunities via social listening


Description: Sendible is a full social media management tool, built for agencies that manage multiple clients. On top of scheduling and collaborating on social media content, you can also respond to comments and messages from an inbox and monitor hashtags, keywords, and your competitors on social media and the web.

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The remaining social media monitoring tools are more pricey than those above. I have not had the opportunity to try them out myself (as they do not provide free trials). I’ve selected them based on reviews and their brand name. If you have used any of them before, it’ll be great to hear your experience.

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How does social media monitoring work?

Social media monitoring can be performed by using SMM tools and works by continuously crawling and indexing sites, via keywords, some are crawled in real time, such as Twitter. After the sites are indexed, they can be searched to find mentions, comments and other texts that include the opinions, and sentiment on specific products, brands, companies, etc.

Social media monitoring is not only for social media channels. In fact, SMM tools can also crawl various types of websites which include review sites, news sites, RSS feeds, forums and blogs. Usually, monitoring tools use some kind of search string that the customer writes to find mentions of specific words and expressions on those pages. You can find some of these tools online.

Collecting random data generated from social media can empower you to have some the following advantage.

You must choose monitoring tools of which you think could match your business goal. The SMM tool will crawl the internet and collect a number of mentions and information. Then the next step is to analyze the data gathered. But what you should do with the information gathered?

  • Observe related search keywords to find out which words are trending.
  • Evaluate your customer emotions towards your brand. One way to do so is by using sentiment analysis that answers the question “What do people think or feel about the brands, products, and services?”

The areas you should monitor on social media

Brand Terms

Sometimes, there are instances that people may forget to include the @ or # when directly mentioning your brand. For twitter, to locate conversations that may have slipped off your radar, use the advanced search operators that offer a much-extended range of results.

Customer Needs

According to Sprout Social Q2, 2016 Index 89% of social messages are being ignored. Your business should take it as an opportunity. Make sure that you are not just there to listen to your customer sentiments, but also take time to consider their needs and respond to them.

Customer Sentiment

You’ve heard that the greatest ideas sometimes come from the customers’ opinion. You may or may not agree with that statement, but everyone ought to agree that customers opinion is very important. Most of the time your customer’s voice are louder than what you are trying to say about your business. You may say that your business is the best customer support company in the whole country, but your customer opinion may perceive your business as the worse customer support company. This can happen to your business if you did not properly monitor your customer feedback. The more customer concern left unanswered the more customer will be going to hurt your business. In contrast, the faster you can adapt to accommodate customer needs, the stronger your company’s reputation.


Every company aims to be ahead of their competition. Social listening and monitoring are important to refine your social strategy. Begin by benchmarking and tracking competitors activity and updates to gather info on:

You also need to be careful about reaching out to the followers of your competitors. It is better to drive a smooth relationship and perhaps not directly to avoid being perceived as desperate and aggressive.

Here at adish , we got you covered! We can help your brand step ahead of your competitors. Our social media experts will guide your business on finding the best monitoring tools that suit your brand goal. We ensure to deliver proactively create positive relationships with your users, listening to your customers, analyzing the data and achieve customer success.

Through monitoring and listening conversations on social channels and web, your brand can identify new opportunities while collecting worthwhile feedback and information about competitors for your business improvements. The possibilities of being successful are not confined in a small box, but the pieces of information you’ve gathered today might give you powerful ideas in the future.